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Job Title

Media & Digital Activation Manager

Ref No






Job Type



£30,000 - £35,000 per annum

Posted by

Kerry McGrath

Mobile 07775 538 209

DDI 01904 674 999

Date posted

5 October, 2021

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Media & Digital Activation Manager




£30,000 - £35,000 per annum

Job Description

I am recruiting for a Media & Digital Activation Manager working for a leading business based close to York.

Description and Main Purpose of Job:

The Media & Digital Activation Manager is primarily responsible for the creation and delivery of or Convenience media and activation strategy.

This role is part of the Marketing team and involves considerable amounts of stakeholder engagement, working with various internal teams and agencies to deliver the media and activation strategy.

Job Purpose

  • To create and refresh the media strategy ensuring it meets key business objectives, such as driving sales and generating income
  • To create an annual package of supplier opportunities
  • To activate the promotional calendar of supplier-funded media
  • To provide accessible market, consumer and retailer insights re media to senior management, to inform and guide strategic and tactical decision making

Key Relationships

Marketing, Trading, Finance, Retail Operations & Business Development teams
Store Development Teams, Agencies and Marketing suppliers

Main Duties and Responsibilities

Media Strategy & Activation

  • Create the shopper media strategy for the Convenience Marketing function (ensuring it meets key business objectives) and activate this through media, working with Trading to provide an offer that can secure supplier income
  • Create a of suite of annual and supplier investment opportunities that can meet supplier income targets, presented through engaging promotional collateral such as videos and presentations
  • Generate incremental income by creating additional ad-hoc supplier opportunities
  • Manage programmes of work to deliver the group’s media strategy and outcomes via Tracker Management, including eCommerce activation via ‘content ordering’
  • Ensure activation by acting as the primary link within marketing between Promotions and Graphic Design and Communications teams
  • Demonstrate return-on-investment to suppliers
  • Oversee the Media budget, establishing sound budget management, tracking on media return on investment and maximising value-for-money
  • Support Trading by interfacing with suppliers in meetings as well as at events such as the Group’s annual supplier conference
  • Note, activation across printed collateral (such as Leaflets and Connect) is out of scope for this role

Experience and Skills

  • Experience in media, as well as appreciation of digital marketing and social media management
  • Strong interpersonal skills:  you need to be approachable, friendly and empathetic, and able to relate to people on different levels with the business (from Directors down), our retailers and customers
  • Business acumen: you need to be able to understand the business, its priorities and measures of success to create a commercially aligned strategies and delivery programmes
  • Excellent Presentation skills: From communicating ideas to the business to presenting stories to retailers, you need to organise information in a succinct and interesting way to capture their attention
  • English language fluency: You need to have excellent written and spoken English
  • A creative thinker and problem solver with commercial acumen and a clear vision for delivering excellent communications
  • Influencing: Excellent engagement and influencing skills at all levels, able to challenge constructively to safeguard outcomes
  • Organised: excellent organisational skills, flexible, with the ability to manage multiple projects simultaneously, prioritising workload in a reactive pressurised environment
  • Drive: Drive, tenacity, bags of initiative and a passion for our business
  • Understanding of UK retail and supplier sectors
  • Full driving licence


For further information please call Kerry on 07775538209 or email your cv to kerry.mcgrath@coyles.co.uk

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